By: Zeke Barrera | July 13, 2016 9:40 am ET
Next time a hater badmouths the Cowboys and their fans, hit ’em with the data: the Cowboys have the second-best fans in the NFL.
According to market research developed by Emory University professor Michael Lewis, that is. After landing atop Lewis’ fan rankings heading into the 2015 season, fans of the Cowboys have ceded the title of best fans in the league to fans of the New England Patriots. Lewis developed a method he claims measures a team’s fan base by tracking home box office revenues and social media support, defined as Dynamic Fan Equity.
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